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Good design is essential for every business as good design is good business.
First impressions are everything. Technology has granted businesses with multiple avenues for brand exposure making the emphasis on good design more important than ever. Everything from your logo, your website, to your social media accounts, advertisements, packaging, etc.; the list goes on and on. Good design can make a difference between locking in a sale or losing a potential customer.
In simple words, there is an intangible value to a good design. It is way more than getting potential customers remember your brand name or lower your bounce rate.A good design echoes professionalism, proficiency, and passion. When it comes to your business or company your design is what speaks on your behalf when you can’t talk to the customers yourself.
Now, Let’s take a closer look at Why a Good Design Matters.
Good Design Makes a Great First Impression
It takes just a second for a user to make a first impression when viewing your design whether it be your Logo, website or Business Card Design, according to research published in Behaviour and Information Technology. This first impression will set the tone for the rest of the user’s experience. Further research shows that it can take twenty or more additional meetings to erase a poor first impression! Therefore it is crucial to start off with a great impression that will imprint a positive image of your brand in the user’s mind.
Good Design Helps Your Business Stand Out.
If you thought you had no competition, think again. Every company, no matter the industry, faces a hefty amount of competition. Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things, and we believe beautiful things function better. As in nature, function can follow form.
If your designs are current, modern and impressive, people will just gravitate towards your products. It’s a fact of life. The next time you go to the grocery store, browse a random isle that you never look through and ask yourself which items on the shelves catch your eye first. I guarantee it’ll be the products with phenomenal design, branding and modern packaging.
Good Design is Long-Lasting
Durability is the mark of great design. Take for example, the world-famous logo of Coca-Cola. It was designed in 1885 and is still among the most powerful symbols on the planet, recognised internationally. This is true for any design. In the long run, successful design saves you both time and money as you avoid having to constantly rework your brand.
Good design is the key to social media success.
Many of today’s marketing efforts are done on social media platforms.
Whether it’s Facebook, Twitter, Instagram, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company. But in the age of aesthetics, you won’t get far with your social media strategy with poor designs.
Good Design Means Happier Customers
A well-designed website greatly reduces user frustration. How often have you been in a difficult situation online, stuck on a page and not sure where to turn? Often, poor design gives users a hard time in the simplest of tasks! Something like filling out a form can be excruciating (on that note, keep your forms short – no one likes homework). A common mistake is typing in blue text, which users mistake for links, adding to their distress. Another tip: make sure your contact information is easy to find, for this is among the most significant pieces of information on your website. Little details like these add up to large outcomes when it comes to customer satisfaction.
Good Design for Effective Communication
The purpose of design is to communicate valuable information to the user. Research shows that users who don’t find what they are looking for within 30 seconds will stop looking and you will loose that potential client. Thus, it’s highly necessary to organize your design content in an easy-to-find layout. For instance a website search bar can be vital, but knowing where to put it is just as important. People are used to finding search bars in the top-right corner of every page. This simple consideration can make a dramatic difference in your site’s usability and effectiveness.
Consistency is also key in maintaining successful brand design. Whether it’s across your social media accounts or package designs, it is critical to keep the look and feel of your branding consistent. Brand consistency promotes easy recognition, trustworthiness, and reliability. No one can get to know your brand when it’s visually chaotic and always telling a different story. Good design creates a connection with your customers. When you create a visually impactful, memorable and emotional connection with your branding design, you are showing your consumers who you are as a company.
Good design plays such an important role in creating strong marketing strategies. It’s the difference of taking messaging that is in the form of plain text and creating an impactful message through imagery and design. Let good design bring your brand success and start getting creative!