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Every graphic designer makes it a priority to stay on top of the trends. Trends are powerful. They do not appear out of nowhere, but are shaped and formed by our social and political implications, our environment and life-changing events. In that regard, trends reflect what our society wants and need at this very moment, and it won’t be considered sane to disregard them. To experience trends first-hand, look through online graphic design streams where people publish and share their work. There are always one or two definitive patterns that are noticeable.
In today’s post I’ll be going over logo trends to avoid and why.
1) Asymmetrical Layouts
Breaking the rules of order and symmetry certainly sounds enticing. Designers have long been treading the waters of asymmetry to come up with groundbreaking solutions. Web and graphic designers have seen design elements were overlapping, unaligned, crooked or ill-balanced.
An asymmetrical layout is a compelling graphic design trend that makes the graphics truly stand out in the crowd of perfectly balanced identical designs. It demands attention and creates an effect of wonder and discovery because as you scan the image, you do not know where your eyes will catch the next bit of information.
Perfect asymmetrical layouts are hard to pull off mainly due to the following reasons:
* The content or text might get lost. The user experience is a very delicate thing: once you present important information in a certain way, the customer will expect to see it at that same place every time they encounter your brand. With asymmetrical layouts, you force customers to deviate from this well-established behavioral pattern, so some of the information will get lost.
* An asymmetrical layout takes time before the designers get used to them. With the short attention spans of modern customers, time is a very expensive currency. Users are jumping from one tab to another with the speed of light, so they want information to be presented to them at the right place and the right time, in a very familiar format. With asymmetrical layouts, you are challenging the user and not everyone will accept that challenge.
2) Gradient Abuse
Gradients seem to be everywhere lately. They can look nice and work really well in a logo, but they shouldn’t be overused, and the logo shouldn’t depend on them entirely. The logo should still be recognizable when stripped down to all black or all white.
3) Bold Typography
Bold typography is another graphic design trend that the designers are following these days. Bold typography is a perfect way to communicate the brand’s message and make a lasting impression. You can take a plain line of text and turn it into a powerful statement. It might not be used so much by visually driven brands, but with the advent of software startups, coaching businesses and educational companies, the need to relay the problem and solution through slogans, custom copy and bold texts are more palpable than ever.
But can bold typography present some unknown dangers? Yes, and here are some of them:
* Bold typography can be hard to comprehend. People are visual creatures, and while we are becoming increasingly adept in deciphering languages and written text, beautiful graphics will beat text in the battle for attention every time. After all, the text is a fabricated invention, while our eyes have been accustomed to visual information for countless years. When you use bold typography creatively, you are turning text into imagery. What does this mean for the customer? That they have to read, analyze and comprehend visuals – all at the same time. Surely, it can make them more attentive to the information at hand, but that spike in attention won’t last long.
* Bold typography can appear too promotional. With attention spans that are shorter than ever, marketers are vying for new ways to get noticed. And bold typography provides that easy path to customers’ minds. But customers are already well aware of the trick and in the sea of promotional messages, advertisements and social media call-outs, bold typography can appear too loud and drive the customers away.
4) Thin Lines
Thin lines look nice because they’re simple and clean, but they become problematic when you try to scale the design down to small sizes. A logo needs to be able to scale to really small sizes and still be legible, which is why thin lines are one of my top logo trends to avoid.