Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though.
Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this evolution has been the fact that companies are constantly finding better ways to give more to customers and see greater benefits.
Today we want to expand on the benefits of blogging to business owners to show you just why you should have a blog if you don’t already. And if you do, then we’ve got some tips for you to help you see more benefits from your blogging efforts.
Now, without further ado, the 6 benefits of blogging on your website!
1) Increases search engine traffic
In terms of search engine rankings, we like to think of blogging as fishing. The more hooks you have in the water, the more likely you are to catch a fish. In the same way, as you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.
Every new page you publish is like dropping another hook in the water. With more opportunities for your target market to find your bait, the more bites you’ll get. The more blog posts you have, the more chances you have to rank for various keywords.
2) Show that you are an expert in your industry
Blogging is a great way for businesses to share knowledge with their customers about the industry or other relevant interest areas. Successful companies consistently publish blog articles to assert their authority as an industry leader and subject matter expert.
It helps consumers build trust and confidence in your brand. A user who reads your blog often naturally has a relationship with you and trusts you.
3) Create Value for your customers
Benefit: Add value to the overall customer experience
People don’t follow overly salesy brands. What’s there to follow? There are not interesting stories from a bunch of sales posts.
The most important benefit of blogging is to create value for your customers. You want to provide a better customer experience than your competitors. We cannot stress the importance of this enough.
Blogging without thinking about adding value to customer experience is like going on a trek without shoes on. It’s pointless because you are going to get hurt.
With blogging, you’re giving your customers something for free before they make a purchase. In hopes that free information will lead them in choosing to make a purchase on their own.
Some things you could share would be a helpful checklist, ideas, recipes and so on.
The more your potential customers can get from you for free, the more loyal they will be when they become customers. Educating first before selling is always a good tactic!
4) Supports your social media initiatives
It’s difficult to maintain an active social media presence without access to unique, high-quality content. Sharing other people’s content on social media is great, but at some point you want to be directing those leads to your own site. As you share your blog posts on social media, you increase traffic to your business website – a feat that would be much more difficult without highly-relevant, topical information such as that found in blog posts.
In addition, blog posts provide content for email newsletters. If you’ve got an email newsletter, you’ve probably wondered what content should go in it. A simple top-10 list that highlights your best blog content over the last 2-4 weeks is valuable content that’s likely to be appreciated by your readers.
5) Helps generate inbound links
Having high-quality inbound links to your site is one of the three pillars of SEO. However, without a blog it can be extremely difficult to attract authoritative links to your business website. When you add new content that serves as a resource for other bloggers and media, you start to naturally accumulate inbound links as other authors, columnists, journalists, bloggers and contributors reference and cite that content in their own articles. These links are important for SEO, but can also generate significant referral traffic back to your site.
6) Get Exposure & Visibility
Sometimes, business owners feel their money is better invested in things like operations and management of the brand rather than advertising and promotions. But then how to build awareness about your business without spending resources to promote it?
As we tell our clients, blogging is oftentimes the answer to many of their questions. If your blog truly creates value for users, search engines are going to pick it up. No matter what. This strategy is a great way for brands to house information about new products and services on their website. Where users will visit not just to get the information they are looking for, but they will also learn about the business in general.