3 things a business owner should know about digital marketing

As a business owner, capitalize on the one thing consumers cannot live without: digital devices. Here’s what you need to know about digital marketing and why it’s a must for the success of your business.

  • Digital Marketing Is On The Rise

Let’s face it, consumer habits have changed over the years. More activity is happening online and on mobile devices. For this reason, digital marketing is a must for business owners to effectively reach their consumers. It allows you to target users strategically by age, zip code, gender, income level, and more!

Digital marketing can show pizza ads to men ages 18-44, from 5pm-10pm, on Friday nights in three surrounding zip codes. It’s that specific!

  • Social Media Is Not The Same As Digital Marketing

Gaining followers and earning “likes” are often marketing goals for a business owner. Social engagement is important, but don’t let social media be confused with digital marketing! Digital marketing can be discreet, yet powerful. Social platforms are meant to enhance your business’ marketing strategy, not take the place of your digital marketing. It can play an important role in boosting your search engine rankings. Be careful not to rely on social media ads alone. The inconsistency of their algorithms and the constant change in metrics hurts small businesses. Use them to support your organic content, search results, and control the delivery of your message. Not sure where your business ranks on search engines? (Not sure what that even means?) Let us help you with your SEO.

When searching for a new dentist, users may begin with a search engine (Google) but will also go to Facebook to look at their client reviews. It’s important to be relevant in BOTH places.

  • Digital Media Does Not Need To Be Complicated

The growing digital space brings with it a host of new ideas, trends, and reports. Do the acronyms SEO, SEM and CPM make your head spin? Instead of trying to figure it out on your own, consider speaking with a Digital Media Sales Consultant at They will help you make sense of the digital space and craft a custom plan to meet your business goals. From creative design, crafting the message, to analyzing the results, the Digital Team has an extensive background in cross-platform campaigns. Share your goals and we’ll find a solution!

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